Florida Pilot Program Explores Electrification Of Rental Car Fleets

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Posted on EVANNEX on Might 17, 2022, by Charles Morris

Motor vehicle rental agencies have been chatting about introducing EVs to their fleets for decades, and Teslas have been supplied for rent in early-adopter markets this sort of as Norway (and in other places on the freelance rental system Turo). Now items are now starting up to move far more promptly. Rental large Hertz gave the EV industry a raise with past year’s announcement that it would insert up to 100,000 Teslas to its fleet.

Car or truck rentals and EVs could be a strong combination—a new report from the Electrification Coalition details the classes uncovered from a check deployment of EVs in a substantial rental motor vehicle fleet. The report shares important results from the Generate Electric powered Orlando Rental Pilot, which incentivized vacationers to lease EVs in Orlando, the biggest rental motor vehicle sector in the US.

The multi-year program was led by the Electrification Coalition in partnership with Enterprise Rent-A-Auto, the Metropolis of Orlando, and several resorts and concept parks. Method associates incentivized participation by furnishing exclusive perks to Business customers who rented EVs, which includes free of charge parking, complimentary valet support and absolutely free charging. The outcomes suggest that the rental automobile industry can engage in an essential purpose in accelerating purchaser adoption of EVs.

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“Rental car firms run some of the largest light-weight-responsibility vehicle fleets in the place, so the electrification of this business will be essential in the change to an electric transportation long run,” explained Ben Prochazka, Government Director of the Electrification Coalition. “Drive Electrical Orlando set the purchaser at the rear of the wheel of an EV through a vacation—a great chance to encounter all the gains of this technological know-how. The plan engaged shoppers through the early levels of EV industry progress, and it can now serve as a roadmap for the rental car or truck business to go electrical.”

Three key insights from the study:

  1. Two-thirds of EV renters surveyed indicated that their knowledge made them far more possible to obtain an EV as their next car or truck.
  2. Incentives were being valuable equipment to attract system members. Benefits these as VIP parking and cost-free charging produced additional purchaser desire in renting an EV.
  3. As the rental motor vehicle market incorporates EVs into its fleets, it must be proactive in conquering boundaries to the changeover. Companies want to system for workers schooling, onsite charging at rental centers and shopper schooling on EV procedure and charging.

“In several means, we had been blazing a new path with each and every action of the DEO software,” the Electrification Coalition’s Prochazka stated. “This pilot aided us dig into the worries and detect approaches for EVs to triumph as rental autos. As the quantity of EV designs grows, and entry to charging stations improves, it is our hope that the rental vehicle market will use the lessons we realized to construct a product that will correctly electrify rental fleets across the nation.”

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In accordance to Bobit Business enterprise Media, automakers bought 494,960 units to US rental fleets in the initial quarter of 2020. The remarkable scale and rapid turnover of these fleets provide unique chances to raise EV adoption. The rental auto business is a key source of utilised cars, supporting a industry that is a lot more available to center- and lessen-money customers.


This article initially appeared in Charged. Creator: Charles Morris. Supply: Electrification Coalition