Qualcomm Wins Yet Another Major Automaker With Its Snapdragon Digital Chassis, Stellantis, With 14 Brands, More Evidence That The Diversification Strategy Is Paying Off

Qualcomm Qualcomm is very best recognized for its handsets business, but the earlier two a…

Qualcomm is very best recognized for its handsets business, but the earlier two a long time the corporation has embarked on a enterprise diversification course of action introducing RF, IoT and automotive to the combine. In FY21 the profits from RF, Car and IoT represented 38% of complete QCT revenues and the automotive organization is on a $1B yearly run price, with a $13B layout win pipeline, doing work with all key automakers.

The offer

These days, Qualcomm declared a multi-year immediate automobile collaboration with Stellantis to employ Qualcomm’s Snapdragon Electronic Chassis options for the automaker’s new electronic cockpit platforms, termed the STLA SmartCockpit, and 5G telematics units throughout all of its 14 auto makes, starting off with infotainment programs run by Snapdragon Cockpit Platforms in Maseratis in 2024. There was also wording alluding to supply chain assurance for “strategic components”. Economic conditions were not disclosed, and Qualcomm did not update its present-day $13B pipeline as I think the business is in its peaceful interval ahead of earnings on April 27th and thus can’t speak financials.


Stellantis is the 2021 merger involving Peugeot S.A (PSA) and Fiat Chrysler Vehicles N.V. (FCA). It is made up of 14 big vehicle makes which include Alfa Romeo, Chrysler, Citroen, Dodge, DS vehicles, Fiat, Jeep, Maserati, Opel, Peugeot, Ram, Vauxhall, Free2transfer, and Leasys. PSA and FCA have labored with Qualcomm independently of just about every other and I consider this partnership with Qualcomm will convey a person uniform and standardized cockpit system and 5G telematics system throughout all the Stellantis manufacturers. Taking into consideration PSA and FCA’s preceding collaboration with Qualcomm and mutual familiarity as a entire, the partnership between Qualcomm and Stellantis will come with some incumbency, and I consider it is a huge gain on both equally sides. It provides volumes with Chrysler, Dodge, and Fiat and some cachet with some of its legendary car makes like Maserati, Alfa Romeo and Lancia.

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The dashboard is now the digital cockpit

A couple of decades ago, we made use of to contact the digital cockpit the “dashboard.”Is “digital cockpit” just a time period promoting departments invented or a indication of what’s to come in the upcoming? I assume it is the latter.

If you search at how motorists and passengers want to consume information, it has altered radically. The bar nowadays is a 3D immersive and customizable visible process on lots of displays with personalized streaming audio, video clip and map content material. My current 2021 vehicle obtain has all of this- right now.

Believe about tomorrow’s practical experience when drivers will expend significantly less time driving and become travellers by themselves. The digital cockpit becomes a moveable business, dwelling area and even a bed room. With the standard automobile lifespan hitting ten a long time, the abilities will be software and I hope hardware upgradeable. Even a lot more thrilling, would not it be fantastic to “download” an extra 100hp or a 9th equipment for that Maserati a year right after you have obtained it?

Whilst Qualcomm and Stellantis did not definitively use these specific text, it is absolutely what I obtained examining as a result of the lines.

Qualcomm’s auto business

Qualcomm is a player in the automotive electronics small business with its telematics, connectivity, cockpit and ADAS technologies. All round, Qualcomm has a $13B automotive design-acquire pipeline, and in its most modern quarter, attained an annualized, $1B earnings range. At its modern investor working day, the organization announced expectations to drive $3.5B revenue in 5 many years and $8B in 10 decades. Automotive is not new to Qualcomm as it supplies virtually each manufacturer of auto on the street in 1 way, condition or form. It invented modern day telematics with its prowess in wi-fi modem systems, prolonged that to the dashboard, displacing lots of NVIDIA types, then not long ago moved into ADAS and at some place it will transfer to total self-driving.

Qualcomm’s strategy

Qualcomm was never supposed to do this perfectly in the automotive house if you had listened to the “experts” a ten years back. What the “experts” didn’t realize was that the auto industry was going to shift so quickly and radically. Qualcomm did know.

I feel 1 of the causes Qualcomm is accomplishing so properly in the electronic automotive area is due to the fact it has become so related to the cell house. Like smartphones, cars and trucks have turn out to be a systems problem, demanding scale and leveraged R&D to truly make dollars undertaking it. Acquiring spoken to a several of Qualcomm’s customers, they also appreciate Qualcomm’s “open” method, its whole software package stack capabilities and its willingness to husband or wife for the very long-term, servicing each tier of vehicle.

Qualcomm is also benefiting from the changing condition of the automotive industry exactly where two dynamics are hitting. 1st, the auto sector was hit tough by the semiconductor scarcity even worse than most as automakers didn’t have direct relationships with semiconductor designers or manufacturers. Secondly, automakers know that there is a direct romantic relationship amongst their upcoming good results and their potential to electrify, automate, and link the vehicle promptly and affordably. Qualcomm serves every component but the “electrify.”

Qualcomm’s important, modern wins with Renault, GM, Ferrari, and now a multi-generational collaboration with Stellantis, all share a typical theme—all four partnerships began with Qualcomm’s digital cockpit, its open up and scalable infotainment process.

Stay tuned for Qualcomm’s earnings report on April 27th as we will hopefully see an current automobile pipeline quantity, until, of course, this was already baked into the November investor working day number.

Take note: Moor Insights & Strategy co-op Jacob Freyman contributed to this posting.

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